Final Project

Here is the final version of my project. Your Networked Non-Profit is a weekly newsletter that will provide resources and great new media tools to keep non-profits a float in the ever evolving world of new and social media technology.

Your Networked Non-Profit

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Project Iteration #2

Today I am submitting what my layout design is for my newsletter. I had trouble with InDesign so I opted to design it in Photoshop. I worked with Photoshop last semester in my Web Design 1 class,  so I felt a little more comfortable working with it. With some assistance from a Photoshop pro and a few tutorials I was able to but together the layout. I am currently working on the text that is going into the two topics I will cover in the first issue; Who’s looking @ you? and Finding Funders.

Newsletter: Your Networked Non-Profit

My goal for next week is to finish the text that will go in the story and design a second page to the newsletter. I would like to cover one more topic if time permits.

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Project Iteration #1

So, last week we gave our first project iteration. For me, it was an outline. I decided the day before that I was no longer going to produce a white paper for my project. I found it to be very boring a dull for the information I wanted to share. I then went back to the drawing board and had to come up with another idea. However, it didn’t take me long to decided that I wanted to share to other non-profits by a newsletter. I then came up with a new prototype of how I want the design of the newsletter to look. My outline is going to be very helpful in organizing the information on the newsletter. As well as deciding what will be included in the first issue. I am choosing to use Adobe InDesign as the software for producing the layout of the newsletter. I have no experience with InDesign and am keeping my fingers crossed. Below is a quick prototype of what I’d like the layout of the newsletter to be.

Newsletter Prototype

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Best of Intercom

Besides paying $10 for a pretzel and a bottle of water, I really enjoyed watching 11/4/08 at AMC River East last night. This documentary was part of the 46th Annual International Communications Media competition. They briefly showed all of the winners from this years entries but played the entire documentary by Jeff Deutchman’s  documentary that covered the election day of November 4, 2008. I love all types of documentaries for the sole reason that they bring you in and touch you. No matter the topic. They are so very real and you feel like you were a part of it even if you weren’t. In this case, I was part of it. I didn’t attend the rally when Obama won in 2008 but I was part of the audience. I had the same feeling of joy when I heard the good news. However, I also feared what was going to happen that day. I remember feeling like we were going to have another Kennedy moment. And fearing that I would be a part of that is what caused me not to attend the rally.

I thought it was great how he asked several of his friends, from all over the world, to video tape their experience on election day. Several small digital cameras is what brought this whole documentary together. This was a great multimodal project. There was a scene in the documentary where one of his friends video taped his mother on speaker phone, via his cellphone, sharing her experience of meeting Bill Clinton at a Starbucks in the mall on election day. That indeed shows how much technology has changed and how creative we have become with the use of incorporating different modes of media in multimodal projects.  Overall I thought it was a great documentary, but it was one-sided and I would have liked to have seen the other side as well. He may incorporate it later since he is still asking for submissions of footage from election day on his website

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Project Proposal

The project to which I am proposing is to generate research on the importance of new media and social media in establishing a non-profit. I am currently working with a group of individuals to start a new non-profit. While working on ideas to promote and create a marketing campaign for the organization I read a book titled The Networked Non-Profit by Kanter and Fine. This book gives some nice examples of the steps you can take but it didn’t give enough examples that fit specifically to our target audience.
Our target audience is young adult Latinos ages 18-25. Our mission is to foster career-driven leadership through programs focused on empowerment, education and development. In collaboration with other community organizations, these programs are specifically tailored to address the unique challenges facing young Latino adults living in our Chicago communities. The Northwest neighborhoods of Chicago are our primary focus.
So, the question we face is how do we reach these individuals? Yes each of us members has friends and groups on Facebook as individuals, but do we have individuals that fit this demographic? We will need to come up with ideal ways to reach individuals in this age group, who have either not graduated from high school or have and now don’t know where else to go in their lives. Just reaching out to the people “we” know already will help because it then becomes a trickling effect. However, there is more that needs to be done and that is what we are trying to figure out.
New media tools, especially social media are becoming more and more resourceful for spreading the word. Word of mouth is still a great source but our generation looks more toward the word of Twitter and Facebook.  I am having a little difficulty figuring out what research I should compile. I am going to monitor the amount of individuals who respond to our group over the next few weeks, but I don’t know where else I can go with this. I am hoping through discussion in class I can get some feedback as to what will best meet my argument of the level of importance of utilizing new media. Through our marketing campaign we are going to utilize other traditional sources like mass mailings and e-blasts. I’m just not certain how much of this will be completed before our semester is over in order to generate some numbers from this. I would have loved to see how many individuals respond to older forms of communication versus the newer sources. I just don’t think time will permit that.  
I am hoping to gather as much research as possible from this process. I am working on the development o the website as well with the graphic designer. We are hoping this cam go live very soon as well to generate more of an audience. I can then utilize Google analytics to see what our visitors main interests are or if we even have any visitors as of yet. I am excited about this project because not only will I learn more about the views on new media by others, it will help the organization learn how to reach our target audience and get our message across through multimodality.
Here is a link to our current Facebook group to give you more informaiton on what our organization is about.!/group.php?gid=159158340779423
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Columbia College Chicago and CPS

Lauer states, “though multimodal  has become more commonly used in scholarly literature related to the new kinds of texts students are exploring in the composition classroom, it is almost entirely absent from course titles, program names, and more public decisions outside of the academy where the term multimedia is more prevalent”.

In this specific project above with Chicago Public Schools and Columbia College Chicago, they too are using the term “media arts” in the description of their TEAM program and what their main focus is. This is another area of impact to which educators are trying to address to bridge the gap of the digital divide. When you look at programs that are offered at Columbia College they are all “art” form, or art based titles like:  Interactive Arts & Media; Audio Arts & Acoustics; Arts, Entertainment & Media Management. I found it interesting that none of their courses or programs contain the terms “multimedia” or “multimodal”. When you look at other colleges like IADT they have a program in Multimedia& Web Design. So the point that I am trying to make is that I think it makes a difference in who the audience is and what the presenter, institution or educator is trying to address. I don’t agree that these two terms of “multimedia” and “multimodal” are only being used in certain contexts because one is more familiar than the other. I believe the use is being judged by the educator, or presenter in terms of who their audience is and what they are trying to teach or present. Yes, multimodality is a newer term that many may not be familiar with but I don’t believe it should not be used in an education setting just because there are many who are not familiar. That is the process of learning and technology continues to evolve at lighting speeds, every day. Educators especially, need to keep up with that speed and continue to come up with processes and ideas to evolve students and learning new media. In this TEAM project with CPS and Columbia College, they too will be producing multimodal projects through this program and I believe that should be known and addressed. I think they are missing out on an important new topic the I believe is going to continue to grow especially in the professional sector of new media.


I’ve learned that multimodality has many, many aspects to it. Multimodality can be used to describe so many different types of projects which make it such a beast to understand. There just is not one definition to describe multimodality; it’s really hard to define in my opinion. Although Lauer does talk a lot about the use of multimodal not being used as much as multimodality, I do like the fact that she addresses that they are used interchangeable. The example that she gave on Jonathan Alexander’s Computers and Composition on “Media Convergence” stuck out to me when I found this project below.

 Haptimap is a very interesting project I came across. This is a brief description of what the project is about: The HaptiMap project is aimed at making maps and location based services more accessible by using several senses like touch, hearing and vision. Our end goal is to increase the number of persons who are able to use mainstream map services. Thus our user group contains both sighted persons and persons with visual impairments (including elderly persons).

This project touches subjects of: Multimodal techniques to augment visual map displays, Multimodal navigation systems for runners, and Multimodal navigation systems for extreme sports. These are areas to which I’ve never thought about. However, they make perfect sense to me. To be able to design a product that is more accessible to several senses while thinking of converging several modes is genius. It seems like a difficult task at hand but I am very interested in finding out what the end result will be. Navigation being a form of multimedia and now the development of multimodal navigation is very cool. This again reminds you that multimedia and multimodality can be interchangeable.

Music journalism and data

This Music Journalism Multimedia project stood out because it reminded me again of Lauer’s argument of using multimedia versus multimodal in an educational setting. With this project there is a lot of activity and work that is related to the theory of multimodality. They are fusing audio, video, interactivity, data and visualization. This indeed is what multimodality is about. Through this project they are working to create meaning form the data that has been gathered. Lauer’s argument is still holding to be true in this case. As Lauer said, “multimodal is a term that is more theoretically accurate to describe the cognitive and socially situated choices students are making in their compositions, multimedia works as a gateway term for composition instructors to interface in familiar ways with their students and those outside of academia”. Although I see that “multimodal” is being used in some projects it seems as though “instructors” are still using multimedia more often than multimodal. What bothers me about that is the fact that the projects they are giving are indeed reflective of what multimodality is.

Because I am very interested in teaching new media in the future and consulting, it worries me that people, especially educators, will not adjust to the theory and use of the term multimodal. This is an important aspect of the change and shift in technology and defining it’s use and capabilities. Although I thought Lauer didn’t have much of a case while first reading her argument I am seeing a pattern after looking up some current projects.

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